Rooki’s Hayley teo is the next big mvp shaking up singapore’s beauty game

Lean, clean, green and litter-free, Singapore’s notoriously stringent approach to its urban layout applies to its inhabitants as well (myself included). With the clean beauty movement conquering the lovely little red dot, business is booming among beauty entrepreneurs. Looking no further than our kitchen cabinets, a handful of green beauty brands have tried to capture our attention with its all-natural ingredients and Glossier-esque packaging to build a steady market. Though I have previously featured Rooki, it was time to get to know its founder Hayley Teo, an ex-digital content creator turned skincare queen (who is still making killer content on Rooki’s Instagram!).

While we have yet to meet in person, we go deeper than our love for good skincare to talk about how she build her brand, why we need to listen to our skin, men’s vs. women’s approach to skincare, what to do you when you procrastinate on your skincare routine and her three upcoming superhero serums.