Being a creative director is the dream job of the 21st century. As the closest thing to a CEO, a creative director has a lot on her plate. For the past one and a half years since I launched Soeng Signature, I never thought that I’ll be writing this guide and be a creative director of my own brand.
With Instagram as a virtual moodboard, it feels so easy to sit there and copy whatever’s available because sadly, that is how the fashion industry operates. Even though it’s totally OK to be inspired by what you see, what exactly is the point of being a creative director if you really can’t create at all?!
If you are a young creative director and you’re trying to navigate the waters of this role, I got you covered. 😉Continue reading “Creative Direction 101: How To Be Your Own Creative Director”